At JBG, we don’t follow trends—we set the pace. Rooted in the adrenaline-fueled cultures of surfing, skating, skiing, snowboarding, and motor sports, our brand is built for those who live fast and ride hard.

From the sun-drenched medtiraninan coast of Haifa to the laid-back surf culture of Santa Cruz, from the electric energy of South Beach to the rugged peaks of Chamonix, these places aren’t just locations—they’re a part of us. They’ve shaped our experiences, influenced our style, and forged the mindset behind JBG Clothing. The roar of a classic muscle car, the rush of carving down a snow-covered mountain, the rhythm of the streets, and the pulse of ocean swells—this is what fuels our vision.